Healthcare Analytics - Roadmap for Success

By Vijay Venkatesan, Chief Data Officer, Providence Health & Services

Healthcare is going through un­precedented changes—both from a delivery system operations and disruptive technology perspec­tive. The most notable trend is the emergence of digital health startups that are disrupting the marketplace. Many of them are focused on leveraging predic­tive analytics and data science in their models to create a more comprehensive set of services. In­formation on-demand with the right data, at the right place, at the right time, in healthcare is the new normal.

Healthcare providers are sitting on a wealth of data that has been collected for patients, and which could be used to improve the patient’s ex­perience and clinical outcomes. Organizations that leverage data effectively to optimize patient expe­rience will have a distinct competitive advantage. This challenge only increases as the amount of data explodes, and as we add a myriad of information types: structured, semi-structured, and unstruc­tured.

How Can Healthcare Enterprises Leverage Analyt­ics For the Future?

Focusing on data and technology exclusively is not the answer. What is required is a non-linear ap­proach that incorporates culture, technology, and people in a value-enabling model.

Culture

Making the switch over to a healthcare analytics culture is a slow and deliberate process. In others words, it is more evolutionary than a revolutionary process. However, when successfully implemented, it accomplishes several things. First, it reduces the amount of data silos in an organization, as well as prevents conflicts over data ownership. Secondly, it reduces “information monar­chy” and allows a collaborative and inquisitive atmosphere to take shape—“information de­mocracy”—the perfect envi­ronment for effective synergy. Lastly, the shift would help or­ganizations stop focusing on the past, but rather help them focus on the future.

One may be surprised to find out that information management in a healthcare analytics culture is NOT just an IT project. Rather, it is an enterprise-wide change, with each part of the enterprise playing a key role in the cul­ture. Tackling an analytics project like an IT project will result in dissatisfied customers, unre­alistic goals, and poor management methods that simply aren’t compat­ible with an analytics culture. Organi­zations are embarking on an analytics journey to continually identify, prior­itize, and actively communicate stra­tegic objectives and these should be specific, measurable, achievable and timely to be successful.

Technology

The future will require a new data paradigm to enable viability in times of shrinking reimbursement and ac­countable care. We will need to use data to precisely target the resources we have, to the patient, account, or appointment where they will make the biggest difference. We will need to integrate disparate data sources to answer complex questions and take immediate action. We will need to seamlessly include prediction and natural language processing in our products to form a complete view of what exists and what’s coming next. We have to engage our customers where they are, rather than where we traditionally were.

Realizing this vision requires the healthcare industry—that has been late to adopting big data and ad­vanced analytics—to explore advanc­es in newer technologies. Providence St. Joseph Health (PSJH) is leverag­ing big data technologies to leverage data as a strategic asset and to make it more actionable for our leaders and caregivers. To achieve this strategy, they are launching “myHIway,” a Google-like search engine and set of digital apps.

With “myHIway,” they are sim­plifying the way their users will find answers for business needs. The same way Amazon makes it easy to shop and Google makes it simple to search, myHIway will change the way their users find the information they need. The platform is vendor- and team-agnostic, allowing content to be pro­vided by internal or external partners.

These types of capabilities will help organizations get to insights faster, increase the effectiveness and efficiency of health care delivery sys­tem. With the recent advancements in technology, organizations must upgrade their information infrastruc­ture, explore hybrid models—cloud-based models and on-premise—for scalability and flexibility and integrate big data analytics into the electronic health record. Focused commitment to transitioning from a retrospective to a prospective and prescriptive ana­lytics will demonstrate a true com­mitment to analytics.

People

Yes, the right data culture and big data infrastructure and robust big data analytical capabilities are critical for success. But the human element is more likely to be the difference maker. Gartner research reveals that a strategy gap and skill-set shortage are top impediments for organiza­tions adopting big data. A strong data organization, with the right skills, knowledge, and experience is the foundation for success. Some key skills that are essential ingredients for success are as follows:

•Business and operational subject matter experts with an analytical bent

• Data Engineering: software design, connections, database design

• Data Science: predictive modeling, domain expertise, statistical fluency

• Data Journalism: visualization, UI, executive communication

• Complex Project Management

In addition, growing analytics de­mand and technology evolution are driving lines of businesses and IT de­partments to shift to a managed ser­vice model to address the challenges of acquiring and keeping the big data skills up to date.

How to Get Started on a Big Data Journey?

To align culture, technology, and people, it is important that we iden­tify the right use cases, where big data could be a differentiator. Un­derstanding architecture drives, such as speed and complexity of analysis, variety and volume of data are good candidates for big data. Following is a simple approach for success:

• Identify high value opportunities by working with a multi-disciplinary team

• Establish the right architecture and funding model

• Prove business value through proof-of-concepts and pilots with strategic partnerships

• Lift and spread by adding addition­al use cases

• Transform to a data driven culture

Transforming to a data driven culture is a complex one, but organi­zations that are embarking on big data and advanced analytics journey should consider the intersection of the three forces outlined above. And big data has the potential to trans­form areas of performance manage­ment and enable an action based culture. That’s why cultures built on big data and advanced analytics are increasingly becoming high-perfor­mance organizations.

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